Cameroon: Captured by tobacco advertisements

The imaginations put in place by tobacco industries to attract new addicts in Cameroon, seems to be unbearable. From free tasting, and offer as gifts of tobacco products, accompanied by the use of media to initiate consumption.

The violation of the 2006 law on advertisements in Cameroon

Presently, the tobacco industry has launched a campaign to increase its profits, while making Cameroonians to be more addicted to tobacco. Furthermore, every week we notice a new cigarette brand in the market. This action is led by the aggressive marketing strategies from all angles of the Cameroonian territory. Although the Country has a legislation that prohibits the advertisement of all tobacco products.

For example, Yaounde the political capital of Cameroon has “cigarettes girls” whom are paid to parade night clubs, snack bars and public places, while stimulating youths to taste new exciting brands. The innovation recently, is that of free tasting of cigs. Across road sides we can find posters on sales points with T-shirts, caps close to schools, shops……

The case of Douala the economic capital of Cameroon is not save from the ravage of tobacco products advertisement. Here, nothing is left out concerning advertisements. From t-shirts, umbrellas, posters, sale points, vehicles, all is put in place to reach the maximum of persons possible, and particularly youths who are majority of holiday makers.