The imaginations put in
place by tobacco industries to attract new addicts in Cameroon, seems to be unbearable.
From free tasting, and offer as gifts of tobacco products, accompanied by the
use of media to initiate consumption.
The violation of the 2006 law on advertisements in Cameroon |
For example, Yaounde the political capital of Cameroon
has “cigarettes girls” whom are paid to parade night clubs, snack bars and
public places, while stimulating youths to taste new exciting brands. The innovation
recently, is that of free tasting of cigs. Across road sides we can find
posters on sales points with T-shirts, caps close to schools, shops……
The case of Douala the economic capital of Cameroon is
not save from the ravage of tobacco products advertisement. Here, nothing is
left out concerning advertisements. From t-shirts, umbrellas, posters, sale points,
vehicles, all is put in place to reach the maximum of persons possible, and
particularly youths who are majority of holiday makers.
In the English speaking regions of the country, the
industry doubles efforts. Given that people are getting aware of the dangers
related to tobacco use in this regions, the cigarette sales is oriented towards
rural areas to attract new addicts. The North West region for example, advertisement
is more visible and random in villages more than in the urban settings.
The actions of the tobacco industry reveal that, this
message passed across is the same, but the context is different with respect to
the campaign zones. According to tobacco control organizations in Cameroon,
this strategy surely will attract maximum of new addicts.
This scenario contributes to an increase in the
phenomenon of tobacco use, and followed by its health, social and economic
consequences. For this reason, the civil society is launching a campaign
against the manipulations of the tobacco industry and cry out loud for the adoption
of a strong tobacco control law in Cameroon.
The violation of the 2006 law on advertisements in
Cameroon
|
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