The imaginations put in
place by tobacco industries to attract new addicts in Cameroon, seems to be unbearable.
From free tasting, and offer as gifts of tobacco products, accompanied by the
use of media to initiate consumption.
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| The violation of the 2006 law on advertisements in Cameroon |
Presently, the tobacco industry has launched a
campaign to increase its profits, while making Cameroonians to be more addicted
to tobacco. Furthermore, every week we notice a new cigarette brand in the
market. This action is led by the aggressive marketing strategies from all angles
of the Cameroonian territory. Although the Country has a legislation that
prohibits the advertisement of all tobacco products.
For example, Yaounde the political capital of Cameroon
has “cigarettes girls” whom are paid to parade night clubs, snack bars and
public places, while stimulating youths to taste new exciting brands. The innovation
recently, is that of free tasting of cigs. Across road sides we can find
posters on sales points with T-shirts, caps close to schools, shops……
The case of Douala the economic capital of Cameroon is
not save from the ravage of tobacco products advertisement. Here, nothing is
left out concerning advertisements. From t-shirts, umbrellas, posters, sale points,
vehicles, all is put in place to reach the maximum of persons possible, and
particularly youths who are majority of holiday makers.
