Tobacco in Cameroon

In Cameroon, the prevalence of smoking has stagnated around 17.5% of the population. And 37% of Cameroon's population are exposed to smoke in public places and is therefore exposed to health risk like smokers.

For every smoker who quits or dies, a young person starts smoking. Moreover, a study by WHO reveals that 15% of children less than 15 years are smokers. 44% of young students have already had their first cigarette stick and 6.4% received free cigarettes from officials of tobacco companies.

Cameroon: the new communication strategies of Cigarettes makers

Tobacco companies, faced with the actions of tobacco control, have adopted new strategies to popularize their products.

The law governing advertising was enacted in Cameroon in 2006. This law prohibits all forms of advertising, promotion and sponsorship of tobacco products. This law, which aims to reduce the consumption of tobacco products, has contributed to the closure of certain tobacco companies.

To overcome this situation, the tobacco industry (TI) has developed new communication strategies.

Internet: This almost uncontrollable communication tool is the new broadcast channel of the advertising messages of the TI. This is illustrated by the brand "Business Club Super Slim Cigarettes" which created a Facebook page to popularize its products.
On the television, communication is subtle. In clips, movies ... Stars smoke and exhibit tobacco products.