Decisively, the tobacco industry is not missing out an
opportunity to render Cameroon smoky and deathly. Indeed, new advertisement
campaigns are launched and new cigarette brands are making their way into the
market. The latest brand is "ESSE" available on expositions two weeks ago. Produced by Korea
Tobacco & Ginseng Corporation (KT&G),
this brand is subject of a large promotion campaign in Yaounde city. The
campaign to make known the brand is more visible within the university
neighborhoods. This is the case of SOA town where we observed the random
advertisement, posters with gadgets (umbrellas…).
